We Help Build What It Needs to Move
Strategy & Brand Development
Business strategy, brand positioning, messaging, launch planning, speaker positioning, and strategic creative direction.
Website development, landing pages, funnels, CRM systems, GoHighLevel implementation, lead pipelines, and automation.
Copywriting, content development, book editing, manuscript support, structural editing, ghostwriting, and book-launch support.
PR strategy, podcast outreach, media pitching, press releases, podcast tours, TV and radio opportunities, and media preparation.
Graphic design, creative direction, social media management, social content, marketing assets, campaigns, and creative production.
Keynote development, signature talk development, speaker materials, one-sheets, stage strategy, executive support, event support, and launch coordination.
You have the vision. We help you build the brand, systems, content, and infrastructure that allow it to grow.
From manuscript development and editing to launch strategy, media, websites, and promotion, we help take your ideas beyond the page.
Develop the message, build the platform, strengthen your positioning, and create the assets you need to reach more stages.
Extend your influence beyond your title through strategic positioning, thought leadership, content, media, and executive support.
When you know where you want to go but need the right people to help build the path, we step in alongside you.
Your Work Is Personal. The Team Behind It Should Understand That.
The People Behind Your Vision

Founder & CEO
Kerri leads the vision and direction of Esther4 Project™, guiding the company’s strategy, partnerships, client relationships, and continued growth. She works closely with the team to ensure every project reflects the purpose, quality, and standards behind the Esther4 Project™ mission.

Operations Manager & Creative Director
Eunice leads the operations and creative direction of Esther4 Project™ and its client brands. She keeps projects, timelines, and team workflows running smoothly while transforming ideas and messaging into cohesive visual experiences through branding, graphic design, campaign assets, website design, digital content, and creative production.

Technical Systems &
GHL Automation Specialist
Myca leads the technical systems that keep Esther4 Project™ and its client projects moving efficiently. From GoHighLevel CRM platforms, funnels, and workflows to automation, integrations, and technical troubleshooting, she helps build the systems and infrastructure behind the vision.

Social Media & Marketing Manager
Mickaela helps brands strengthen their digital presence through strategic social media, content planning, audience engagement, and marketing campaigns. She works to keep each client’s message consistent, relevant, and connected to the people they are trying to reach.

WordPress Web Designer & Developer
Kent designs, develops, and maintains WordPress websites and landing pages that turn creative concepts into functional digital experiences. He supports website development, responsive design, updates, performance, troubleshooting, and the technical details that help every site work smoothly.

I had the privilege of connecting with Kerri after previously working with her father in the Federal Inspector General community, and I am grateful for the collaboration that has followed. Kerri has been editing my upcoming book on interviewing and is now applying her expertise to improve the readability and content of my website.

Kerri has incredible eye and creative ability to showcase quotes into social media posts that "pop"! She gets to know you (the customer) and then translates that understanding into graphics and designs that align with your brand. I highly recommend Kerri to develop resources that will grow your brand!

Kerri was a breath of fresh air for my business in 2021. She took a lot off my plate so I could focus on sales. She knows the social media world and did an amazing job with mine, including LinkedIn where I focus most of my efforts. I had the best year ever as a direct result of Kerri's help. I recommend you give her a call- you can thank me later!

One of the biggest challenges faced by entrepreneurs is to identify destiny helpers. I pray for destiny helpers all the time. God sent Kerri Heddell as one who sincerely wants to help me grow my business.
I recommend Kerri Heddell for any leader looking for credible administrative, content creation/marketing, CRM management, and business activities that support and allow your organization excel.

Kerri is a truly outstanding colleague. It is with great enthusiasm that I endorse her for her exceptional networking abilities and her expertise in social media marketing, website design, campaign graphics, book cover design, and media relations, respectively.
She is not only a talented professional but also a pleasure to work with.

Kerri is as good as it gets, She's helped me on several occasions for my business as my go to virtual assistant when things get crazy around my office.
I would highly recommend her to anyone needing a virtual assistant and an in person personal assistant services for temporary and permanent consultations.
one mission. different ways to carry it forward.
Our agency helps leaders build the strategy, creative assets, systems, and support behind their ideas.
Our founder, Kerri Heddell, carries that conviction to the stage through speaking and advocacy, bringing difficult but necessary conversations into the open.
Our long-term vision reaches further through Project 414, a future nonprofit initiative envisioned to support restoration, resources, and hope for survivors of domestic violence and human trafficking.

Breaking The Silence. Reclaiming Your Voice.
Building the strategy, creative, systems, and support behind meaningful voices and visions
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